Finding a parking spot shouldn’t feel like winning the lottery. Yet, for millions of drivers in urban centers, the search for an open space is a daily frustration – one that wastes time, fuel, and patience. For Americans alone, that can cost them about $73 billion per year in waste.
For Noman Khan, that frustration turned into an opportunity. Originally from the busy city of Lahore, Pakistan, Khan experienced firsthand how inefficient parking systems created unnecessary congestion and stress. He saw it as more than an inconvenience, but a universal problem waiting to be solved.
As a student at the University of Utah, he spent countless hours looking for places to park, and wondered how modern technology could help. That question led him to create PinPark – a smart, AI-powered platform that makes finding parking spaces easier for drivers, while simultaneously increasing efficiency for lot operators. His next questions were, “How do I make this dream a reality?” and “Who can help me?” This led him to the University of Utah’s Master of Business Creation (MBC) program.
Through the expert mentorship, strategic guidance, and investor connections provided by the MBC program, Khan is refining PinPark’s business model and go-to-market strategy.
“The MBC program is more than just theory – it’s real, hands-on support that helps us scale,” Khan said.

PinPark app
PinPark is more than just a parking app. It’s an AI-driven, IoT-powered ecosystem designed to make parking effortless. Through a sleek mobile app, drivers can immediately locate available spaces and avoid wasting time looking for a spot. Lot operators, on the other hand, gain access to a data-rich dashboard that maximizes efficiency and revenue.
How does PinPark work? PinPark technology uses a combination of smart vacancy sensors and advanced camera systems to pinpoint available parking spots in real time. It’s a game-changer for drivers, lot operators, and cities looking to ease congestion and reduce emissions while saving money.
PinPark didn’t take long to gain traction. In 2024, the company made its first international launch in Europe, where the response was immediate and enthusiastic. A major telecom provider, a leading car manufacturer, and multiple city governments saw the potential and expressed interest in partnerships.
PinPark’s patent-pending vacancy sensors outperformed competitors in internal testing, setting a new industry benchmark for speed and accuracy, and the momentum isn’t stopping there. With interest also growing in the Middle East, the company participated in a major regional technology showcase, signaling the next step in its global expansion.
For Khan, PinPark is just getting started. The company’s roadmap includes:
- Scaling into major cities worldwide
- Integrating AI-driven predictive analytics to anticipate demand
- Expanding solutions for EV charging stations
- Optimizing parking for commercial hubs, universities, airports, and amusement parks
“We do not just want to make parking easier; we want to make it smarter,” Khan said. “Parking should work for people, not against them.”
PinPark leads the charge for smarter mobility solutions. From city centers and corporate, campuses to ski resorts, and airports, or any place where parking is difficult, the company has proven that its platform is the better solution.
Khan’s journey is more than just launching a startup. It is a mission to solve a real-world problem – one that affects millions every day. And with PinPark’s rise, it’s clear that the future of parking is here.
Learn more about PinPark at pinpark.co.

PinPark team